As simple as it sounds, our beautiful products are the best marketing instruments we have. No matter where our clients live, they love art as much as we do at FREYWILLE. Our clients love us, because they love the philosophical message we want to spread with our jewellery. Today FREYWILLE operates 100 boutiques in 4 continents. Yet at the sam time we created a brand-new style of enamel ornamentation jewellery and high quality fire enameling techniques in the 1980ies and startet a highly successful internationalization. Our headquarters are in the very same building in the center of Vienna, in which the company was founderd more than 60 years ago. 3.In your opinion, what is the relation between marketing and sales points? How does marketing impact the sales points?įREYWILLE is definitely a European luxury brand. Therefore I cannot imagine FREYWILLE and my job as a CEO without this incredible power of team-work, where everyone is passionate about our products and our design. I love my work and how we work at FREYWILLE, where every single person every single day contributes to our huge success. 2.What are some things you would like to avoid in your work? Why? Joy of life, creativity and – of course – love for art.

1.If you could describe FREYWILLE's corporate culture in three words what would you say? Whether on Madison Avenue, Rodeo Drive, Paris, Moscow, Piazza San Marco, or high end shopping malls in Bejing and Hong Kong, FREYWILLE boutiques are always beautifully presented in an atmosphere of art, culture and fine jewellery. In 2013, FREYWILLE operates world wide with more than 100 boutiques, which are solely located in the most exclusive shopping districts. All FREYWILLE collections cover a broad variety of jewellery and accessories: earrings, pendants, bracelets, rings, jewellery watches, brooches, bags, 100% silk scarves, ties, pens, cufflinks, tie clips and writing instruments. FREYWILLE continuously adds new designs to successful collections already launched. For some collections the FREYWILLE artists have taken themes and motifs from the works of renowned European artists and given them contemporary artistic interpretation.Įvery collection is unique in design and inspires loyal clients around the world. The genesis of a new collection takes up to two years from the initial concepts and drafts to the launching.įREYWILLE jewellery and accessories are created with an unmistakable profile, each of them being unique in its design yet still belonging most decidedly to the same stylistic family.Several collections take up immaterial and philosophical values, while others take inspiration from art-historical themes ranging from Greco-Roman art to contemporary art. Whether independently drawn collections or homage collections of world-renowned artists – each detail is the result of passionate design and careful research. Each new collection is preceeded by continuous inspiration and original research in art history.

The key person in the creation of this new design,Simone Grünberger-Wille, remains a central figure in FREYWILLE’sdaily business.FREYWILLE is 100% privately owned and currently operates more than 100 boutiques worldwide with more than 550 employees in 35 countries covering four continents.Īrtistic design is the focus of every piece of FREYWILLE jewellery. The original FREYWILLE style – a brand new style of enamel ornamentation and high quality fire enameling techniques – was created in the 1980’s by a team of young designers, goldsmiths and experts of fine enamelling.

FREYWILLE creates artistic precious fire enamel jewellery.Ī very limited production in a manufactory at the original address in the centre of Vienna, where the company was founded in 1951, guarantees the highest quality standards in design and fabrication.

Frey wille russian collection